about
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15 years in design
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10+ years leading Creative Direction
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Enterprise, startups, founder-led brands, and entertainment
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Brand strategy, identity, digital, experiential, video, and emerging technology
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Equally comfortable shaping the big idea and obsessing over the last detail
WHAT I DO
01 — Brand & Creative Strategy
Brand positioning, creative direction, identity systems, and brand architecture—turning business strategy into a clear creative point of view.
02 — Brand Experience
Experiential campaigns, events, environments, digital experiences, and integrated brand systems designed to work across physical and digital touchpoints.
03 — Creative Leadership
Building and leading multidisciplinary teams, setting creative vision, developing talent, and bringing cross-functional teams into alignment.
04 — Content & Storytelling
Campaigns, video, photography, editorial, social, and executive communications—creating cohesive stories across channels.
05 — Emerging & Digital
AI, Web3, blockchain, digital assets, and product experiences—translating complex ideas and emerging technologies into approachable creative experiences.
HOW I WORK
My top 5 CliftonStrengths (StrengthsFinder) are Command, Restorative, Activator, Relator, and Achiever. They’re a pretty good reflection of how I naturally approach creative leadership.
Command
1
I’m comfortable taking the lead, making decisions, and giving teams clear creative direction.
Restorative
2
I naturally look for what isn’t working and figure out how to make it better.
Relator
3
I value strong, trusted relationships and do my best work with people I genuinely connect with.
ACtivator
4
I make things happen. I’m energized by turning ideas into action, creating momentum, and moving creative work from possibility to reality. I bring people together around a vision and know when it’s time to stop talking and start building.
I like momentum. I’m energized by ambitious goals, solving problems, and getting great work across the finish line.
I like momentum. I’m energized by ambitious goals, solving problems, and getting great work across the finish line.
Achiever
5
A FEW THINGS ABOUT ME
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Currently obsessed with
Interiors, old houses, Paris, endless coffee table books, and making things ridiculously beautiful.
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Ask me
about
My Pomeranian, brand architecture, experiential design, emerging tech, interiors, oysters, or why every room needs better lighting.
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OUTSIDE OF WORKING
Exploring Boston, learning French, planning my next trip, finding beautiful spaces, and generally noticing things other people probably don't.