RESUME

CREATIVE DIRECTOR ✻ BRAND STRATEGY ✻ EXPERIENCE DESIGN

Boston, MA • amyfucci.com • hello@amyfucci.com • LinkedIn

ERNST & YOUNG (EY)

Creative Director, US Creative Services ✻ 2022–Present

Lead creative direction across enterprise brand, executive experiences, global conferences, digital experiences, and emerging technology initiatives within a complex, highly regulated global organization.

• Currently Creative Director for EY’s 2026 U.S. Partners & Principals Meeting, the firm’s largest U.S. internal meeting with 5,000+ partners, leading the creative vision across a full hotel takeover, AI Innovation Lounge, LED environments, custom 3D experiences, activations, installations, and integrated content.

• Partner with senior leadership and the CEO’s Director of Communications to develop creative approaches that influence EY’s global brand expression and standards.

• Lead creative direction for major global conferences and executive experiences, including three global Sibos events, Global Alternative Funds Symposium, Mutual Funds Symposium, InsureTech Connect, and three Guidewire insurance experiences.

• Creative Director for EY’s Financial Services Metaverse, developing the visual language and content strategy for complex topics spanning Web3, blockchain, NFTs, digital assets, and the metaverse.

• Served as Creative Director for Strategic Growth Forum 2025, one of EY’s flagship executive experiences, while directing multidisciplinary creative partners across brand, marketing, events, communications, and technology.

FULL FOCUS

Creative Director  ✻  2020–2022

Led the creative transformation of Michael Hyatt & Company into Full Focus, evolving a personality-led business into a unified brand and product ecosystem spanning digital products, education, physical products, content, and live experiences.

• Led company-wide rebrand strategy and creative direction in partnership with the CMO and executive leadership.

• Established the visual identity, design system, and creative standards across the organization, creating a scalable foundation for growth.

• Managed a multidisciplinary creative team spanning Senior Graphic Design, Graphic Design, and Video, with two copywriters and a Social Media Manager as key cross-functional partners.

• Directed UX and creative direction across web, e-commerce, and digital products.

• Directed photography and video production for brand campaigns, product launches, training courses, and educational content.

• Led creative production for Your Best Year Ever, including live event filming in December 2021.

• Oversaw creative execution across physical products, packaging, marketing, digital experiences, and live events.

• Partnered across creative, marketing, social, content, and executive leadership to create a consistent brand experience across the organization.

BEST BRANDING CO.

Founder & Creative Director  ✻  2011–2020

Founded and led an independent creative consultancy delivering brand strategy, identity, digital experience, and integrated marketing for lifestyle, entertainment, technology, and consumer brands.

• Led end-to-end creative strategy and execution for emerging and established brands across brand identity, digital experience, e-commerce, campaigns, and content.

• Developed brand strategy and visual identity systems designed to scale across digital, physical, and experiential touchpoints.

• Led the rebrand and Shopify e-commerce experience for Mayker, creating an integrated brand ecosystem spanning interiors, events, retail, environmental graphics, packaging, and digital commerce.

• Led creative direction, UX/UI, brand strategy, and investor communications for GVE, a pre-funding philanthropic technology startup.

• Directed brand and digital marketing initiatives for consumer and lifestyle clients including Blue Chair Bay and Yamaha Entertainment Group.

• Managed external creative partners, vendors, and multidisciplinary project teams from strategy through production.

ST8MNT BRANDING AGENCY

Designer  ✻  2014–2015

• Contributed to brand identity, campaigns, album art, merchandising, and integrated creative for high-profile entertainment clients including Taylor Swift, American Idol, and Lady Antebellum.

• Contributed art direction and design for the physical release and supporting creative for Taylor Swift's 1989, translating the established creative vision across album packaging, print, promotional, and tour-related assets.

• Collaborated with creative, production, and marketing teams to maintain visual consistency across high-profile entertainment campaigns.

BIG MACHINE RECORDS

Designer & Photo Specialist  ✻  2011–2014

• Created album packaging, promotional materials, and photo retouching for major recording artists including Rascal Flatts, Tim McGraw, and Reba.

• Collaborated with marketing and A&R teams to develop cohesive visual identities across album releases and promotional campaigns.

• Supported production of physical and digital creative across multiple artist campaigns.