KNOWNWELL
Industry: AI / SaaS
ROLE: Creative Director — Freelance
Scope: Brand Strategy • Identity • Website • Product UX
Timeline: 6 Months
Knownwell brought me in to lead the creative direction for its AI-powered commercial intelligence platform, defining the brand strategy, visual identity, website experience, and foundational product design system. I led the development of the creative vision and directed execution across a freelance design team, working closely with Knownwell’s CMO, copywriter, and developer to bring the brand to life.
Project OVerview
Challenge
1
Knownwell was building an AI-powered commercial intelligence platform in an emerging and crowded category. The challenge was making sophisticated technology feel intelligent and credible without becoming intimidating or overly technical.
Role
2
I led the creative direction from concept through execution — developing the brand strategy, visual identity, website experience, and foundational product design system. I partnered with a team of designers, copywriters and developers to bring the brand strategy to life.
Approach
3
Every decision was guided by one objective: translate complex technology into a brand that feels intelligent, approachable, and built to scale.
Context
4
Knownwell was acquired by 2X in June 2026 as part of a transaction valuing the combined company at more than $400 million.
