MAYKER
Industry
Events & Interior Design
Role
Freelance Creative Director & UX Design
Scope
Brand Strategy • Identity System • Shopify E-Commerce • Environmental Design • Packaging • Marketing
Mayker needed a brand that could connect its physical showroom with a growing digital commerce platform. The challenge wasn't simply to refresh the identity—it was to create a scalable system that could unify retail, events, interiors, and e-commerce under one cohesive brand.
Project Overview
The challenge
1
Mayker had grown from an events and staging business into a broader lifestyle brand spanning interiors, retail, and e-commerce. The existing brand needed to evolve with the business and create a more cohesive experience across its physical and digital touchpoints.
Creative Director — Freelance
2
I partnered directly with the owner and in-house designer to shape the creative direction and evolve the brand across physical and digital experiences. I brought in additional creative support as needed and collaborated with Shopify developers to bring the new digital experience to life, personally leading the UX strategy and design for the site.
The approach
3
The goal was to create one cohesive brand experience across Mayker’s showroom, interiors business, events, and growing e-commerce presence. I evolved the visual identity and extended it across environmental design, packaging, marketing, and digital—building a flexible system that could work across both physical and online experiences.
For the Shopify site, I led the UX strategy and design, creating a more intuitive path from discovery to purchase while ensuring the digital experience felt connected to the physical brand.
The outcome
4
The work established a more unified brand and customer experience across Mayker’s showroom, interiors, events, and e-commerce business—giving the growing company a flexible foundation to expand into new channels.
